The Ateliers de Renens is a rental building of workspaces located near Lausanne. Dedicated to innovation, training and design, it offers 10’000m2 of industrial and administrative areas.
Due to the ever-changing variety of its occupants, I proposed to create a dual signage system, both digital and physical. The manager creates accounts for the tenants, each of them then inserts his/her information him/herself ( logo, contact, schedule ). While the signage frames ( designed in soft rubber by Adrien Rovero specially for the occasion ) are fixed to the walls, all of the information — space number, floor, directions — are generated by the site and printed on paper, making the signage update costless. The digital map is displayed on touchsreens at the entrances and on everybody’s smartphone.
There are 3 buildings, containing more than 50 occupants and even 100 sometimes in the year. There are 3 colors, one for each building. There are 3 basic shapes ( used for the frames and on the website ): square for occupant, round for location and triangle for movement. The consistency of design is maintained across all media through the use of one font containing a wide range of specially drawn icons, reminding of the frames’ shape and outline.