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Swiss based design studio involved in all fields of print and interactive design for cultural institutions, businesses and individuals.
Tancrède Ottiger founded his design studio in 2015. The office is characterized by a collaborative practice with many players in the field of design such as developers, photographers, industrial designers, architects & filmmakers. The studio is covering works in all mediums, from print to digital design : books, publications, identities, web design and scenography.
Type design has been a key element of the design process from the very begining. The studio offers both retail and bespoke typefaces for clients. Recognized magazines such as Frame or Marie Claire used TO fonts in their design.
Furthermore, the practice conducts a constant reasearch into production means and new technologies, producing up to date custom tailored solution for each project. The interactive map created for the Ateliers de Renens or the generating identity tool for the Teintureries drama school stands as good examples of this approach.
2020–ECAL/University of Art and Design, Lausanne ( CH )
2020–Eracom, Lausanne ( CH )
2021ECAL/University of Art and Design, Lausanne ( CH )
2019ECAL/University of Art and Design, Lausanne ( CH )
2017Eikon, Fribourg ( CH )
2020Weltformat Graphic Design Festival, Lucerne ( CH )
2016ECAL Graphic Design, Beijing ( CN )
2016ECAL Graphic Design, Shanghai ( CN )
2016ECAL Graphic Design, Hong Kong ( HK )
2016ECAL Graphic Design, Paris ( FR )
2015Swiss Ambassy, London ( UK )
2015idPure no. 38
Development : Romain Cazier
Photography : Etienne Malapert, Younès Klouche
Teintureries is a drama school located in Lausanne. Its name comes from the building in which the school was first located: a dyehouse ( teinturerie ). The acting program lasts 3 years and includes workshops provided by major actors on the international scene.
The complete renewal of the idendity gave me the opportunity to deploy a wide research into the use of color as much for aesthetic as for informative purposes. The key concept is as follows: each person has a unique color that tint the grey matter ( subjects, courses ) of the school. Colors are assigned by an algorithm using the person’s initials to define the hue, saturation and lightness, resulting into a gradient when more than one person in involved.
In reference to the printing marks, a color banner stands as identity symbol in the communication. It’s never twice the same since it’s generated each time with corresponding colors — for the teacher and students — and the title of the play: on the website, on the social networks, in newsletters, in videos and in printed matter.